In the fast-paced world of real estate marketing, how we show properties can significantly impact whether or not they sell. One important thing that people often forget about is the way we take pictures and videos. Should we hold our cameras up and down or side to side? Let's look at this topic and see how we can get the most out of both formats.
The Rise of Vertical Media
In recent years, there has been a noticeable trend towards vertical content, primarily due to the widespread use of smartphones in our daily lives. As most people now access social media and websites on their mobile devices, vertical formats have increased in popularity.
Benefits of Vertical Format:
Fills the entire screen on mobile devices
Increases engagement on platforms like Instagram Stories and TikTok
Ideal for quick, attention-grabbing content
The Timeless Appeal of Horizontal Media
Despite the increase in popularity of vertical content, horizontal formats continue to be the preferred choice for professional real estate photography and videography.
Advantages of Horizontal Format:
Aligns with natural human vision
Ideal for showcasing wide spaces and landscapes
Standard format for MLS listings and traditional marketing materials
Can be displayed and viewed better on desktops and televisions
Ideal for YouTube videos
When to Use Each Format
Go Vertical When:
Creating content for social media stories or reels
Targeting mobile users specifically
Highlighting tall structures or features (e.g., multi-story homes, high ceilings)
Stick to Horizontal When:
Listing properties on MLS or real estate websites
Showcasing wide interior spaces or expansive exteriors
Creating professional virtual tours
Creating content for YouTube or for showcasing on TV
The Best of Both Worlds
In today's diverse media landscape, it's best to use both horizontal and vertical formats. Capture horizontal photos and videos for your primary listings and professional materials, but also create vertical content for social media promotion.
Remember these tips for successful content creation:
Always shoot in the highest quality possible, regardless of orientation.
Consider the platform where the content will be shared before deciding on the format.
Experiment with both formats to see what resonates best with your audience.
Use editing tools to crop horizontal content for vertical platforms when necessary.
By understanding the strengths of both vertical and By using both vertical and horizontal formats, you can create a dynamic and effective real estate marketing strategy that reaches potential buyers across all platforms.
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