Designing The Ideal Real Estate Media Package

Technology is embedded in photography and staying on top of the latest trends means keeping up with the bleeding edge of tech. When I start yapping about floor plans, drone photography and immersive video tours it might seem like I’m contracting a full production crew just to sell a house. What matters is which add-ons appeal most to your customer base and when to use them. From the Single Family Homes in Brentwood, MD to the Mega Mansions in Mclean, VA, these add-ons provide valuable, decision making details to your potential buyer.

Floor Plans: The Unsung Hero of Property Photography

A floor plan is like the directory at the mall: you don’t always need it, but when you’re looking for a store, it’s a lifesaver. For real estate, it’s the difference between “nice kitchen” and “wait, where’s the bedroom again?”

When Floor Plans Help

• Homes with complex or unique layouts (think winding hallways, multiple levels, or bonus spaces)

• Properties with additions or renovations that aren’t obvious in photos

• Buyers who like to plan out furniture placement-or just want to avoid moving their couch twice

When Floor Plans Aren’t Needed

 • Small studios or simple rentals where the layout is crystal clear

 • Properties where the photos already tell the whole story

Drone Photography: The Big Picture in Real Estate Marketing

Drone photography gives buyers the “bird’s-eye view” they never knew they needed. It can turn a great property into a showstopper; however, not every listing needs to be seen from 400 feet in the sky.

When Drone Shots Help

• Properties with large lots, scenic views, or standout outdoor features

• Homes near parks, lakes, or open green space

• Rural or suburban homes where the surroundings are a big selling point

When Drone Shots Aren’t Needed

• Urban or tightly packed neighborhoods where an aerial view is mostly rooftops

• Listings where the main appeal is the interior space

Video Tours: Bringing Listings to Life

A video tour lets buyers walk through a home without ever leaving their couch. In a world where we're quick to respond to short form video instead of photos, it’s the next best thing to being there.

When Video Tours Help

• Homes with unique layouts or features that are best appreciated in motion

• Listings targeting out-of-town or relocating buyers

• Properties where a little storytelling goes a long way

When Video Tours Aren’t Needed

• Straightforward rentals or homes likely to sell quickly from photos alone

• Smaller spaces where a full video tour might feel like overkill

Customize Your Package With Our Add-Ons

• Enhanced online presence: Listings with floor plans, drone photography, and video tours stand out in crowded markets

• Increased buyer engagement: Buyers spend more time and feel more connected to listings with interactive and immersive content

• Faster sales: Properties with comprehensive marketing materials often sell faster and attract more qualified leads

Choosing the right add-ons for your property photography isn’t about using every tool in the box; it’s about curating the right types of media for the post or listing. Sometimes you need the works, and sometimes a few well chosen visuals do the trick. If you’re not sure what your listing needs, I’m always happy to share what I’ve seen work (and what’s just extra noise).